As a budding startup or established small business, one of your top goals is to get the word out about your company, right? Whether you’re offering services or selling a product, if nobody knows about your business or what you’re selling, you’ll quickly fail.
I’d bet that 99.9% of the most successful companies on earth work with a public relations firm, known as an “Agency of Record.” Why? Because PR firms have expert teams of people dedicated to identifying a company’s key audiences (customers, investors, influencers) and effectively communicating and engaging with them on a company’s behalf.
Sounds great, right? Well, I hate to break it to you, but PR firms are reaaaaalllly expensive. And they’re expensive for a reason, they produce amazing results. However, most startups and small businesses simply can’t afford to bring on a PR firm because they just can’t justify the cost.
Don’t FRET! The PR Sherpa is here! I’ve worked for several of the biggest PR agencies in the world, and I’d like to share everything I know with you…. for free.
In the coming days, I’ll be hosting a PR 101 blog of sorts that will walk you through everything you need to know about creating a PR strategy and executing on that strategy, all by yourself 🙂
I believe in you!
Follow me, the next post will be all about creating a PR strategy and aligning that strategy to actionable tactics.
Twitter: @ThePRSherpa
The Public Relations Sherpa 